An Overview of YouTube video promotion service: Paid vs Unpaid

It does not require to say that YouTube is the most influential video platform in the globe where thousands of creators are trying to create a successful career. With over 500 hours of video content posted on YouTube on a daily basis; the platform has become a potential hub for all kinds of creators regardless of the belonging industry. But with the increasing number of creators and channels on YouTube, it has become highly competitive for everyone to gain ample exposure.

As a result, the demand for any kind of YouTube video promotion service has increased much in the industry and everyone is looking forward to grabbing one. However, they are many creators who are low on their promotional budget. That is why they tend to obtain free or unpaid video promotion packages. In such a situation, every creator wants to know which kind of promotional service is better for their career. Is it the paid packages or the unpaid ones? Let’s find out.

Benefits of Paid Promotion

Paid promotion is referred to the usage of videos by YouTube influencers, personalities, and other elements to market a particular service or product. It is highly profitable for YouTubers who are well aware of their target audience’s tastes and also have a huge viewership and follower base.

1. Enhanced Web Traffic

Collaborating with any kind of well-revered business and agencies can help you grow your follower base significantly which brings more traffic to your channel. In this case, the credible sources and media platforms are targeted more that offer organic web traffic. With constant approaches, the amount of traffic gets higher and more regular with each online activity.

2. Improved Online Engagement

If you are creating videos that might be helpful or beneficial for a group of viewers, paid promotion can help your video reach those groups more accurately and precisely. As a result, it can improve online engagement as it targets audiences based on who will be more engaged in the video content.

3. Increased Amount of Earnings

Many YouTubers utilize their channel to reach their customers and with paid promotions, they can find more potential customers who would actually proceed to buy. It can also improve merchandise sales. As a result, they can find more earnings from their videos. With a significant amount of views, they can also become a part of the YouTube partner program.

Benefits of Unpaid Promotion

Organic YouTube Promotion is more like the word-of-mouth marketing process that takes place digitally, costs nothing but requires an ample amount of research and time to invest. Though it has many difficulties, it has a few beneficial aspects as well.

1. It is Absolutely Free

The best part of unpaid promotion is that it offers a 100% ROI since you do not have to make any monetary investment. It is highly recommended for independent and small-time YouTubers who do not need to have a lavish budget for promotion.

2. Seems Much Authentic

Even though organic approaches do not offer effective results like a paid promotion but it still looks more authentic as it comes across as genuine and trustworthy for the audiences. Audiences like your videos for your craft and when they know that the videos are solely created with an innocent pursuit of expression without any underlying commercial interest, they will like it even more.

3. Lasts Long with Impact

While paid promotions are constrained by many elements like availability, budget, duration, ads, sponsorship, and many others; organic promotion has no such barriers. All it requires is a consistent approach and so the impact of such promotion takes long to happen and also lasts longer with an impact.

Bottom Line

It is still difficult to say whether a paid promotion is more effective than the unpaid one. But when you know your channel, video content, and target audiences; promotion gets even easier. You can hire some agency for the task or can do it yourself based on your budget and promotional needs.